Mission

Why do we exist?

The Problem

The Solution

Our Strategic Values

Ways of working beliefs


24/25 Business Strategy

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> The one question we need to address:

How do we change the perspective of hundreds of retailers, ensuring they **put Customer Intent at the heart of what they do

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What has led us here

Keywords to note: perspective, ease, coach

<aside> <img src="/icons/globe_gray.svg" alt="/icons/globe_gray.svg" width="40px" /> Current Situation We have the foundations for a product that can change the perspective of eCommerce **

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<aside> <img src="/icons/report_gray.svg" alt="/icons/report_gray.svg" width="40px" /> The problem is … The market is entrenched in a way of working and therefore lacks conviction in a new way or innovation; it’s perceived as difficult to do

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<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Our Solution:

Goals

<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Commercial Aspiration Placing us in a position to really scale and change perspective in eCommerce. These metrics need to be talked about in the boardroom.

Place us in profit giving us the ability to scale £185k MRR (est. Jun ‘25)
Start to build the community and product awareness required to scale Min. 100 paying customers
Give us confidence within the market and double down for a new financial year Profitable by FY ‘25 End
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Forecast